Wednesday 7 January 2015

STEREOTYPES

A stereotype is a thought that can be received about specific types of individuals or ways that people live. these thoughts do not reflect reality. stereotypes, prejudice and discrimination are concepts that are related to people. stereotypes are seen as the most cognitive component and usually occurs without conscious awareness. this can be shown in media. some shows emphasise these stereotypes and then some shatter them by contrasting them so much that they create a new concept. by doing this in show it allows the show to have a more modern and contrasting approach to media which can then appeal to a wider audience because it is seen as alternative which can appeal to the audience.

Some examples

Racial profiling
One of the main types of stereotypes is race. An example of this would be all Blacks are good at sport. This is because it is grouping a race together to indicted that everyone within that race are good at athletics.

Gender Profiling
Men are strong and do all of the work. They provide for their housewives that do all of the cleaning and have no job. Their job is to stay at home and look after the children and cook the food.

Culture profiles
Stereotypes also exist in cultures this is because it is shown when portraying Americas. This is because they are shown as lazy obese and dim witted. This is also shown with Arabs and muslin this is because they are all put into one category and this is that they are all terrorists.

Sexual Stereotypes
Sexual stereotypes, on the other hand, suggest that any feminine man is gay and any masculine woman is a lesbian. Those who believe gay stereotypes may also believe that homosexuality is immoral, wrong and an abomination.

REPRESENTATION IN THE MEDIA

Analysing representation

The analysis of different sorts of representation forms an important part of media studies. the factors of representation that are most commonly addressed are:
  • Gender
  • Race
  • Age
  • Disability
Representation in the media

All media texts are re-presentations of reality. this means that they are adapted, edited and changed to target and appeal to the mass media audience. Without media our ideas would be very different this would also mean that our stereotypes of people and their cultures would also be very different. By giving audiences information, media texts that are a part of reality means that people will adapt to the stereotypes of people that the media create.

Every time you watch the TV it comes up with stereotypes. This even occurs in the news and factual based programs. This is because in media they only seem to show the highlighted parts of someone's lifestyle.

Media representation - and the extent to which we accept them - are very political issues, as the media influences and has a major impact upon the world and the way that people think. by viewing media our prejudices and stereotypes are either reinforced or are shattered. by contrasting this type of thing it means that the program is becoming much more conventional and out of the norm which appeal to a wider audience.